Directs and coordinates the promotion and marketing activities of a major agricultural program toward entire marketing spectrum of producers, wholesalers, retailers and consumers. Supervises subordinates personnel. Coordinates marketing intelligence programs with other states, agricultural information reporting services and promotional programs. Coordinates promotions of agricultural products with major retail food chains to include source of supply, financing, pricing, point-of-purchase material and in-store demonstrations. Designs and directs public relations efforts to acquaint the public with the benefits of market facilities; establishes themes and objectives for facility promotional programs. Evaluates leasing and rental agreements and procedures governing public marketing facilities; supervises the leasing and rental of warehouse space at a regional market. Prepares and initiates plans for market utilization by ensuring optimum volume movement of commodities. Motivates agricultural groups and handlers to meet requirements of volume buyers in distant areas.