Plans, develops and deploys a comprehensive strategy to facilitate effective, timely and impactful informational or education communications that enable an agency to engage with its respective audiences using appropriate traditional and digital communications platforms.
May serve as the assistant lead communications designee in larger agencies with complex communications functions such as level of legislative engagement and number of audiences or varying programs; or as the lead communication designee in medium sized agencies or smaller.
Organizes, directs and coaches communications staff to execute the agency's communications strategy for internal and external audiences as it relates to the delivery of agency information, educational programs or marketing. Plans, develops and deploys a comprehensive communications strategy to facilitate effective, timely and impactful informational, education communications or marketing delivered through a variety of communications channels or platforms. Directs or conducts the planning, execution and deployment of all agency communications, publications (traditional and digital), social media strategies, graphic design and branding to ensure accuracy, consistency, clarity and effectiveness. Establishes, deploys and modifies the agency crisis communication plan or executes responsibility for a portion of the plan, providing regular updates as needed to ensure the plan's continued effectiveness. Develops and manages the public information budget. Approves media buying requests and schedules for the agency. Directs and coaches communications staff to execute the agency's communications strategy for internal and external audiences as it relates to the delivery of agency information, educational programs or marketing.
Knowledge of basic journalistic principles and practices for information dissemination. Ability to serve as agency spokesperson and participate in on-camera interviews. Ability to establish and maintain relationships with local, state and national media. Knowledge of social media platforms and how to use those platforms to disseminate information and communicate with the public. Knowledge of principles and methods of planning, conducting and supervising large-scale public relations programs. Ability to write, edit and produce publications for various formats and mediums. Ability to effectively communicate orally and through the written word. Ability to understand and maintain agency brands and the accurate deployment of those brands in various marketing collateral outputs. Ability to oversee the agency's FOIA response process. Ability to supervise and coach subordinate staff.
A bachelor's degree and relevant experience.