Plans, develops and deploys one or more aspects of the comprehensive strategy to facilitate effective, timely and impactful informational or education communications that enable an agency to engage with its respective audiences using appropriate traditional and visual/digital communications platforms.
Employees in this class may supervise or coach subordinate staff.
Serves as managing editor for various agency newsletters and publications. Writes and edits press releases, speeches, PowerPoint presentations, talking points, reports and other communications for release to the media or general public. Coordinates the printing of materials, displays and promotional items on behalf of the agency. Maintains and updates the agency's media contact list on a regular basis. Plans, coordinates and promotes agency programs and activities through traditional and visual/digital media communications. Conducts monitoring of news media and social media on behalf of the agency. Conducts interviews, researches topics, and gathers information for use in various agency communications. Cross-trains to develop an understanding of the agency's media response and Freedom of Information Act (FOIA) response processes. Assists with maintaining media and FOIA response logs. Plans, promotes, and conducts thematic programs, workshops, and activities for a diverse audience through personal contact, and verbal and written communications.
Knowledge of basic journalistic principles and practices for information dissemination. Knowledge of social media platforms and how to use those platforms to disseminate information. Knowledge of how to establish and maintain relationships with local, state and national media. Knowledge of principles and methods of planning, conducting and supervising large-scale public relations programs. Ability to write, edit and produce publications for various formats and mediums. Ability to effectively communicate orally and through the written word. Ability to understand and maintain agency brands and the accurate deployment of those brands in various marketing collateral outputs. Ability to learn the requirements of FOIA and the agency's FOIA response process. Ability to supervise and coach subordinate staff. Ability to communicate knowledge to a wide audience. Ability to work in a collaborative atmosphere and to develop and coordinate effective teams.
A high school diploma and relevant experience. An associate degree or a bachelor’s degree in a related field may substitute for the required work experience.