Plans, develops and deploys a comprehensive strategy to facilitate effective, timely and impactful informational or education communications that enable an agency to engage with its respective audiences using appropriate digital communications platforms.
Employees in this class may supervise or coach subordinate staff.
Maintains fluency in current trends and concepts for social media and website design and maintenance. Provides direction for or executes the creation of social media content calendars and social media content, as well as determining the cadence for social media posting. Provides direction for or executes the regular review of agency websites to ensure the delivery of current and accurate content. Makes recommendations on the appropriate time to revamp websites or to deploy additional social media platforms and provides related execution strategies. Makes recommendations on the appropriate time to revamp websites or to deploy additional social media platforms and provides related execution strategies. Ensures the prompt, accurate and appropriate response to comments, questions and inquiries posted on the agency's social media platforms.
Knowledge of current website design, best practices and principles. Knowledge of social media platforms and how to use those platforms to disseminate information. Ability to effectively communicate orally and through the written word. Ability to establish good rapport and provide accurate and timely responses to the public via social media and web platforms. Ability to understand and maintain agency brands and the accurate deployment of those brands in various marketing collateral outputs. Ability to supervise and coach subordinate staff.
A high school diploma and relevant experience. An associate degree or a bachelor’s degree in a related field may substitute for the required work experience.