Visits existing business and industry to determine needs, problems, and concerns. Consults with business executives and presents information and resources to provide solutions to company needs. Develops tourism-based strategic marketing and sales for the economic benefit of South Carolina.
Positions in this class perform under general supervision and provide support to other Economic Development Officers/Managers and South Carolina manufacturers and business owners.
Coordinates with business and industry partners to determine needs, problems, and concerns. Reviews research and data collected on existing industries and make determinations for the best course of action to support the existing industry strategic plan. Contacts companies to determine interest and availability in existing industry site visits as part of existing industry program activities. Coordinates and evaluates in-house and statewide resources for technical assistance. Communicates with colleagues across divisions within the agency with knowledge of company background, needs, and referrals. Manages company needs and provides follow up to company and division management. Monitors follow up to the company. Identifies strategic collaboration efforts with partners outside the agency and follows up on implementation. Presents advantages of state resources to top business executives. Assesses business operations and opportunities within the assigned territory. Provides extensive assistance to companies in exporting their goods and services. Establishes and maintains effective business relationships with South Carolina's business and industry community. Designs and implements targeted tourism marketing strategies for national and international consumer and trade markets. Identifies product development strategies for increased tourism in consumer and trade markets. Implements and coordinates broad-based marketing programs utilizing special events, public relations, advertising, familiarization tours and other promotional strategies.
Knowledge of resources available throughout the state to attract and aid businesses. Knowledge of public relations and marketing programs. Knowledge of tourism, leisure, and entertainment industries. Ability to plan, organize, and carry out special projects. Ability to establish and maintain effective business relationships with prospective and current clients. Ability to analyze and consolidate information and prepare reports. Ability to organize and prioritize time-sensitive assignments. Ability to work effectively within a team. Able to find solutions to difficult or complex issues. Ability to communicate effectively both orally and in writing.
A bachelor's degree in a related area and experience in marketing, economic development, sales, or customer service.